Manufacturer archive // Ref: ATE-HK
Brand founded by Frenchmen Robin Tallendier (a former member of the French Chamber of Watchmaking in Shanghai) and Wilfried Buiron, built around traditional Chinese craftsmanship (guilloché, cloisonné enamel, porcelain) showcased on dials made by Chinese master artisans. Legally headquartered in Hong Kong, though the brand's operational base is strongly tied to mainland China (Shanghai) and to France. Its movements vary by collection: Chinese calibers (Dandong/Peacock) for the original Perception line, the French Pequignet EPM03 caliber for Perception V3 and Ancestra, and the Swiss Girard-Perregaux GP03300 caliber for Inflection.
Amplitude by country
Minimum floor
25%
Market average : 11%
Maximum potential
33%
Market average : 11%
Horigin index
25%
Market average : 11%
Industrial DNA
- ✓Movement partly made in France
- ✓Design made in France
Component breakdown
Report an error →| Component | Origin |
|---|---|
| Design | France |
| Assembly | Other (China) |
| Movement | Mixed (China, France, Switzerland) |
| Case | Undisclosed |
| Dial | Other (China) |
| Crystal | Undisclosed |
| Strap/Bracelet | Undisclosed |
| Hands | Undisclosed |
| Crown | Undisclosed |
| Hairspring | Undisclosed |
| Box | Undisclosed |
| After-sales service | Undisclosed |
History & evolution
Une seule mise à jour enregistrée pour l'instant — le graphique s'enrichira à mesure que les données de cette marque évoluent.
- After-sales service — undisclosed06/08/2026
- Box — undisclosed06/08/2026
- Hairspring — undisclosed06/08/2026
- Crown — undisclosed06/08/2026
- Hands — undisclosed06/08/2026
- Strap/Bracelet — undisclosed06/08/2026
- Crystal — undisclosed06/08/2026
- Dial — China06/08/2026
- Case — undisclosed06/08/2026
- Movement — China, France, Switzerland06/08/2026
- Assembly — China06/08/2026
- Design — France06/08/2026
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