Manufacturer archive // Ref: CHR-GB
Brand founded in 2004 by Chris Ward, Mike France and Peter Ellis, launched as a direct-to-online retailer to avoid traditional distribution margins. Developed the SH21 caliber in 2014 with Synergies Horlogères in Biel/Bienne, the first in-house mechanical movement from a British brand in over 50 years.
Price range :
Between €1,000 and €5,000Amplitude by country
Minimum floor
33%
Market average : 3%
Maximum potential
33%
Market average : 3%
Horigin index
33%
Market average : 3%
Industrial DNA
- ✓Design made in United Kingdom
- ✓After-sales service made in United Kingdom
Component breakdown
Report an error →DesignUnited Kingdom
AssemblyOther (Switzerland)
MovementOther (Switzerland)
CaseUndisclosed
DialUndisclosed
CrystalUndisclosed
Strap/BraceletOther (Germany)
HandsUndisclosed
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed
After-sales serviceUnited Kingdom
| Component | Origin |
|---|---|
| Design | United Kingdom |
| Assembly | Other (Switzerland) |
| Movement | Other (Switzerland) |
| Case | Undisclosed |
| Dial | Undisclosed |
| Crystal | Undisclosed |
| Strap/Bracelet | Other (Germany) |
| Hands | Undisclosed |
| Crown | Undisclosed |
| Hairspring | Undisclosed |
| Box | Undisclosed |
| After-sales service | United Kingdom |
History & evolution
05/08/2026
Une seule mise à jour enregistrée pour l'instant — le graphique s'enrichira à mesure que les données de cette marque évoluent.
- After-sales service — United Kingdom05/08/2026
- Box — undisclosed05/08/2026
- Hairspring — undisclosed05/08/2026
- Crown — undisclosed05/08/2026
- Hands — undisclosed05/08/2026
- Strap/Bracelet — Germany05/08/2026
- Crystal — undisclosed05/08/2026
- Dial — undisclosed05/08/2026
- Case — undisclosed05/08/2026
- Movement — Switzerland05/08/2026
- Assembly — Switzerland05/08/2026
- Design — United Kingdom05/08/2026
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