Manufacturer archive // Ref: BA1-CH
Swiss manufacture founded in 2019 in Neuchâtel by Thomas Baillod, positioned around direct-to-consumer sales and pricing transparency. Collections organized into "Chapters" rather than classic model families; design, finishing and assembly carried out in its own Neuchâtel workshop.
Price range :
Under €1,000Between €1,000 and €5,000Amplitude by country
Minimum floor
92%
Market average : 15%
Maximum potential
92%
Market average : 16%
Horigin index
92%
Market average : 15%
Industrial DNA
- ✓Case made in Switzerland
- ✓Movement made in Switzerland
- ✓Design made in Switzerland
- ✓Assembly made in Switzerland
- ✓Hands made in Switzerland
- ✓Dial made in Switzerland
- ✓Strap/Bracelet made in Switzerland
- ✓After-sales service made in Switzerland
Component breakdown
Report an error →DesignSwitzerland
AssemblySwitzerland
MovementSwitzerland
CaseSwitzerland
DialSwitzerland
CrystalUndisclosed
Strap/BraceletSwitzerland
HandsSwitzerland
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed
After-sales serviceSwitzerland
| Component | Origin |
|---|---|
| Design | Switzerland |
| Assembly | Switzerland |
| Movement | Switzerland |
| Case | Switzerland |
| Dial | Switzerland |
| Crystal | Undisclosed |
| Strap/Bracelet | Switzerland |
| Hands | Switzerland |
| Crown | Undisclosed |
| Hairspring | Undisclosed |
| Box | Undisclosed |
| After-sales service | Switzerland |
History & evolution
05/08/2026
Une seule mise à jour enregistrée pour l'instant — le graphique s'enrichira à mesure que les données de cette marque évoluent.
- After-sales service — Switzerland05/08/2026
- Box — undisclosed05/08/2026
- Hairspring — undisclosed05/08/2026
- Crown — undisclosed05/08/2026
- Hands — Switzerland05/08/2026
- Strap/Bracelet — Switzerland05/08/2026
- Crystal — undisclosed05/08/2026
- Dial — Switzerland05/08/2026
- Case — Switzerland05/08/2026
- Movement — Switzerland05/08/2026
- Assembly — Switzerland05/08/2026
- Design — Switzerland05/08/2026