Horigin

Compare your watches'
made in Switzerland
components
to your own criteria

Weigh the importance of each component
and get a custom ranking.

Set your priorities

Move the sliders to build an index that matches what you value most in a watch.

DesignVITAL
AssemblyIMPORTANT
MovementNEGOTIABLE
CaseNEGOTIABLE

Podium

Discover the top-rated brands based on your criteria.

Brand of the day

Audemars Piguet

Picked based on your current preferences — changes daily.

Changes in 19h

A

75/100

Horigin index

Industrial DNA

  • Design made in Switzerland
  • Assembly made in Switzerland
  • Movement made in Switzerland
  • Case made in Switzerland
  • Strap/Bracelet made in Switzerland
  • Hairspring made in Switzerland
  • Dial made in Switzerland

Does this brand deserve to be featured?

Match of the moment

Which of these two brands wins? You decide.

VS

Switzerland

Switzerland

Minimum floor

Minimum floor

50%

100%

Maximum potential

Maximum potential

50%

100%

Horigin index

Horigin index

50%

100%

Rolex shows a stronger footprint than Longines. The gap mostly comes from the "Case" component.

Compare these two brands

Popular comparisons

The most viewed head-to-heads.

The overlooked ones

Because under-the-radar brands deserve their 15 minutes of fame too.

How is the data established?

Public data collection

We gather publicly available information on each brand: official website, product sheets, press releases.

Confirmation request to brands

We ask each brand to confirm or correct the origins found, component by component.

Index calculation

Confirmed and unconfirmed origins are weighted by your preferences to produce each brand's Horigin index.

Your preferences saved
for good

Create an account to save your weighting criteria and find your personalized rankings again.

Are you a brand?

Together, let's make the watch industry more transparent. Help us refine your data by certifying your components.