Manufacturer archive // Ref: BLA-CH

Swiss brand founded in 2007 by Fabrice Letellier, initially specializing in customizing luxury watches (black coatings). Taken over in 2022 by Étienne Rousseaux and Tymothy Plubeau, who shifted the business toward creating original models, starting with the XP1 tourbillon. The brand claims a hybrid approach: components and movements sourced from Asia (Hong Kong, Japan — Miyota 82S0 movement on some models like the P-ONE), with assembly and quality control carried out in their Geneva workshop by a certified watchmaker with experience at Rolex and Patek Philippe.