Manufacturer archive // Ref: SWA-CH
Marque horlogère suisse lancée en 1983 par Nicolas G. Hayek, dans le cadre de la fusion des groupes ASUAG et SSIH (devenue SMH puis Swatch Group en 1998), pour répondre à la crise du quartz avec une montre Swiss Made à bas coût, composée de 51 pièces et assemblée sur lignes automatisées.
Amplitude by country
Minimum floor
50%
Market average : 15%
Maximum potential
50%
Market average : 16%
Horigin index
50%
Market average : 15%
Industrial DNA
- ✓Movement made in Switzerland
- ✓Design made in Switzerland
- ✓Assembly made in Switzerland
Component breakdown
Report an error →DesignSwitzerland
AssemblySwitzerland
MovementSwitzerland
CaseUndisclosed
DialUndisclosed
CrystalUndisclosed
Strap/BraceletUndisclosed
HandsUndisclosed
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed
After-sales serviceUndisclosed
| Component | Origin |
|---|---|
| Design | Switzerland |
| Assembly | Switzerland |
| Movement | Switzerland |
| Case | Undisclosed |
| Dial | Undisclosed |
| Crystal | Undisclosed |
| Strap/Bracelet | Undisclosed |
| Hands | Undisclosed |
| Crown | Undisclosed |
| Hairspring | Undisclosed |
| Box | Undisclosed |
| After-sales service | Undisclosed |
History & evolution
23/08/2026
Une seule mise à jour enregistrée pour l'instant — le graphique s'enrichira à mesure que les données de cette marque évoluent.
- After-sales service — undisclosed23/08/2026
- Box — undisclosed23/08/2026
- Hairspring — undisclosed23/08/2026
- Crown — undisclosed23/08/2026
- Hands — undisclosed23/08/2026
- Strap/Bracelet — undisclosed23/08/2026
- Crystal — undisclosed23/08/2026
- Dial — undisclosed23/08/2026
- Case — undisclosed23/08/2026
- Movement — Switzerland23/08/2026
- Assembly — Switzerland23/08/2026
- Design — Switzerland23/08/2026
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