Manufacturer archive // Ref: U-B-IT
Brand founded in 2000 in Lucca (Tuscany) by Italo Fontana, based on sketches found from his grandfather Ilvo Fontana, tasked in 1942 with designing rugged watches for the Italian navy — a project that went nowhere at the time. Known for its oversized cases (45-50 mm) and its signature crown placed on the left side of the case.
Price range :
Between €1,000 and €5,000Over €5,000Amplitude by country
Minimum floor
50%
Market average : 3%
Maximum potential
50%
Market average : 3%
Horigin index
50%
Market average : 3%
Industrial DNA
- ✓Case made in Italy
- ✓Design made in Italy
- ✓Assembly made in Italy
Component breakdown
Report an error →DesignItaly
AssemblyItaly
MovementOther (Switzerland)
CaseItaly
DialUndisclosed
CrystalUndisclosed
Strap/BraceletUndisclosed
HandsUndisclosed
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed
After-sales serviceUndisclosed
| Component | Origin |
|---|---|
| Design | Italy |
| Assembly | Italy |
| Movement | Other (Switzerland) |
| Case | Italy |
| Dial | Undisclosed |
| Crystal | Undisclosed |
| Strap/Bracelet | Undisclosed |
| Hands | Undisclosed |
| Crown | Undisclosed |
| Hairspring | Undisclosed |
| Box | Undisclosed |
| After-sales service | Undisclosed |
History & evolution
06/08/2026
Une seule mise à jour enregistrée pour l'instant — le graphique s'enrichira à mesure que les données de cette marque évoluent.
- After-sales service — undisclosed06/08/2026
- Box — undisclosed06/08/2026
- Hairspring — undisclosed06/08/2026
- Crown — undisclosed06/08/2026
- Hands — undisclosed06/08/2026
- Strap/Bracelet — undisclosed06/08/2026
- Crystal — undisclosed06/08/2026
- Dial — undisclosed06/08/2026
- Case — Italy06/08/2026
- Movement — Switzerland06/08/2026
- Assembly — Italy06/08/2026
- Design — Italy06/08/2026
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